Out of the Fire, Into the Earthquake, While Building a Snack Economy and Tasting the World’s 12th Best Wine
We had barely crawled from the literary rubble of our last issue, still covered with metaphorical smoke and ash, still not sure we were finished capturing and experiencing and then explaining all the feelings and impressions we took from the two weeks of unrelenting fire, and the many more weeks of putting those impressions together in print when we find ourselves, once again, on the cusp of another issue.
We hope you found our special issue on “The Fire, The Future.” We have a few extras if you didn’t get one, or didn’t get enough. And now we have to bring you face-to-face with the story package we had planned for what became the fire issue, a package we felt compelled to pull, but not to sit on for long, for all the reasons that will be obvious when you read it.
Because scientific evidence and common sense tell us that the wildfires of October aren’t the only natural disaster we are likely to confront in our Valley of the Moon lifetimes. We are situated on the eastern flank of Sonoma Mountain, and along the western flank runs a topographical and tectonic feature called the “Rodger’s Creek Fault.” According to the best minds who study such things, that fault is primed to release an enormous burst of pent-up energy as the Pacific plate inches upward toward Alaska while shunting the North American plate aside. The resulting earthquake could measure between 6.7 and 7.4 on the seismic scale of doom. There is a 33 percent probability that will happen within 30 years. It is the most likely earthquake predicted for Northern California. And it could just as easily happen tomorrow as a decade or three from now. Makes me pause as I write this.
Are you prepared? We’re not. But we’re convinced we need to be.
Enough about all that. We don’t want to leave you hanging out on that perilous limb. There are good things to celebrate inside these pages, most notably the remarkable success and the brilliant future of Jon Sebastiani, whose story begets the suspicion and the hope that he is, consciously or not, on the cutting edge of an entrepreneurial wave that will reshape the economy and to some extent the culture of the Sonoma Valley. He has leveraged his quarter-billion dollar success with Krave Jerky into a launch pad for healthy snack foods and independent companies that produce them, all from here, in Sonoma. We have the feeling his best days are still ahead of him, and that’s good news for this Valley. We think you’ll agree when you read his story.
We’ll also take you on the Beer Belly Tour (see photo above), give you a taste of the 12th best wine in the world, explore a new modular housing technology that could fix the housing crisis, and introduce you to Cynthia Tarr, who is giving us all a voice.
There’s that, and a lot more inside.
David Bolling, Editor & Publisher, Valley of the Moon Magazine
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