Renata Virk

Renata Virk was born in New Delhi, India, where her parents, who moved to British Columbia, were from.

She loves connecting with people and hearing their stories. “Since I do advertising and marketing,” she says, “I want to make people feel good about where their advertising dollars are going. We live in a small town and a lot of people want to invest in this magazine because we focus on the real Sonoma.”

Renata likes to be challenged. I “think I can do anything. Honestly. If someone says to me, ‘Hey, do you want to do this?’ I’ll give it a shot. I’m not worried about things being difficult. I might fail at it, and I’m OK with that.”

Renata has a “crazy sense of optimism” that she thinks may have come from her mother. “She’s always said, ‘Do what you want to do, you’ll be fine. Give, don’t worry, you’ll receive.’ And it’s always happened.”

A quote she really likes, is, “Be the hero you needed when you were a kid.”

She says she was “fortunate to have an incredible father who still inspires me, though he’s not here anymore, and my mother, and their belief system that we’re all equal, we’re all one, no one is better than anyone else. Those are the kinds of things I gravitate toward, and people who speak like that inspire me.”

Renata says that “being grateful every day makes me happy. It helps me to focus on what’s good in life.”

She says that “Sonoma calls out to people and it becomes their home. I never thought I would be living in Sonoma. I’m Canadian – I thought maybe I would live in Europe, maybe even India. It came out of the blue about 12 years ago, with my husband getting a job down here, and so we moved and pretty soon afterwards we realized that this was home.”